Sales Introduction Letter

A Sales Introduction letter is a letter written to introduce a new product or service by a company to an individual or another company, to create awareness of the new product offering or service of the company. A sales introduction letter is a good way to allow customers to be updated on the new products or services of a company.

From:
Charlie Eagles
Products Manager
Waikiki Products & Services
3320 Ontario Drive
Weiser, ID 83672
April 30, 2010

To:
Michael Manning
Princeton Management Services
1792 Progress Way
Montevideo, MN 56265

Dear Mr. Manning

RE:  Introduction of New Products

Waikiki Products & Services is pleased to introduce a power tool that is most suited to your business environment. Originated from Europe, Waikiki is the sole licensor of the latest OneStop machine that embraces the latest advanced technology, PowerMem.

The OneStop machine encompasses fax, telephone, printer, photocopier and memory storage features. It is the ideal one tool that is powerful with a large storage and memory capacity to store all your information in case you are too busy to attend to the influx of information.

Attached is a leaflet of the product for your kind perusal. Please feel free to call the undersigned for a free consultation.

Thank you.

Yours Sincerely,
Charlie Eagles
Products Manager