SENIOR ACCOUNT MANAGER
Rajan Sharma
956/6, Ghandi Nagar,
Delhi – 110011
(+91-11) 456 789
956/6, Ghandi Nagar,
Delhi – 110011
(+91-11) 456 789
OBJECTIVE
Seek a position as a Senior
Account Manager for a well-established, progressive organization or agency.
EXPERIENCE
1991-Present
Borton, Marsel, Pierbo, and Kane, Orem, UT
Senior Account Manager
Provide strategic planning and day-to-day management of northeast regional financial account and several non-profit accounts for leading advertising agency. Specific duties include supervision of junior staff, daily interface with clients; preparation of quarterly forecasts, budgets and management reports, research and analysis of marketing data, and coordination with creative teams. Accounts and special projects include:
Senior Account Manager
Provide strategic planning and day-to-day management of northeast regional financial account and several non-profit accounts for leading advertising agency. Specific duties include supervision of junior staff, daily interface with clients; preparation of quarterly forecasts, budgets and management reports, research and analysis of marketing data, and coordination with creative teams. Accounts and special projects include:
·
Shay Bank (New York State, Montana,
Nevada, and Utah markets). Managed bank-wide advertising and promotions for
consumer products and developed and implemented strategies for local promotions
that maintained the integrity of the corporate position.
·
United Way of Utah (Fundraising
Campaign). Developed and implemented advertising positioning and strategy for
the ‘92 campaign.
·
Beth’s Place (Advocacy and Counseling
Center for Battered Women).
1989-1991
Monster Donut, Salt Lake City, UT
Project
Consultant for Marketing
Provided strategic planning and implementation of the creative concept for the 1990 Monster Donut Calendar. As an annual promotional tool distributed among 1,800 franchises, it served to highlight unusual and humorous events incorporating the Monster Donut product. Creative and administrative responsibilities included:
Provided strategic planning and implementation of the creative concept for the 1990 Monster Donut Calendar. As an annual promotional tool distributed among 1,800 franchises, it served to highlight unusual and humorous events incorporating the Monster Donut product. Creative and administrative responsibilities included:
·
Selected calendar photos based on
ability to incorporate product, visual appeal, strangeness and/or humor.
·
Coordinated with events’ organizers and
local franchises to increase product recognition and promote positive company
image.
·
Developed publicity opportunities for
Monster Donuts with local and regional press.
1987-1989
Danlon, Inc., Salt Lake City, UT
Marketing Supervisor
Marketing Supervisor
·
Coordinated the development of market
research and divisional business plan for manufacturer of popular men’s and
women’s bathing suits.
·
Supervised advertising agency and
graphic design firm.
EDUCATION
College of The Holy Cross, Worcester, MA
B.A. Art History, 1987
B.A. Art History, 1987
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