PRESIDENT (Marketing)
Rajan Sharma
956/6, Ghandi Nagar,
Delhi – 110011
(+91-11) 456 789
956/6, Ghandi Nagar,
Delhi – 110011
(+91-11) 456 789
CAPABILITIES
Advertising/Sales
Product/Market Research
In-House Publications
Marketing/Consumer Products
Mail Order/Catalog Sales
Merchandising
Architectural Design/Residential Construction
Product/Market Research
In-House Publications
Marketing/Consumer Products
Mail Order/Catalog Sales
Merchandising
Architectural Design/Residential Construction
OBJECTIVE
To join a firm in need of an individual skilled in
advertising, market research, sales and merchandising of consumer-oriented
product lines. Will consider flex-time, per diem or project assignments.
SUMMARY OF QUALIFICATIONS
·
Experienced in the management of a
catalog business from product research and procurement to ultimate sale.
·
Strong background in catalog
development, media selection and advertising design.
·
Expertise in the development and
maintenance of complex customer database, inventory control systems, and forms
design.
·
Additional experience with educational
materials cataloging, preparation of instructional inserts, and corporate
communications.
·
Bachelor of Science in Business with
concentration in Advertising.
·
Strong sales, marketing,
organizational, and communication skills directed towards merchandising
consumer-oriented products and public relations publications.
·
Especially skilled in developing sales
techniques designed to increase customer loyalty and sales volume.
·
Experience with trade show, auctions,
lot bidding, pricing, packaging, and customer service.
·
Capable of working effectively in a
number of areas requiring creative, innovative thinking and the ability to deal
with people using an individual or team approach.
EXPERIENCE
PRESIDENT/GENERAL
MANAGER
1989-Present
The
Windmere Corp., Camden, NJ
Responsibilities and accomplishments:
Responsibilities and accomplishments:
·
Successfully started this mail-order
business specializing in American Antiques and related collectibles to an international
customer base.
·
Manage full range of sales functions
from research and procurement of products for resale through selection of and
advertising in publications.
·
Set up systems, procedures, and
techniques for establishing and maintaining an up-to-date customer base and
detailed information as to past purchases and types of collectible wants.
·
Designed forms, implemented inventory
control system and developed quality packaging and mailing methods to assure
quality customer service. Maintained direct contact with clients via mail or
phone communication.
·
Attend auctions and special conferences
in Boston, Los Angeles, Houston, Detroit and other metropolitan cities.
·
Hire, train, and supervise the
activities of personnel in related merchandising and customer service
functions.
CORPORATE
COMMUNICATIONS ASSISTANT
1985-89
Bird,
Inc., Convent Station, NJ
Responsibilities and accomplishments:
Responsibilities and accomplishments:
·
Assisted the Director of Public
Relations. Controlled all aspects of a bimonthly, in-house publication
distributed to employees and their families.
·
Traveled to various Bird locations to
conduct on-site interviews with employees and management, planned and scheduled
photo sessions, wrote articles on employees and company events, and coordinated
printing and distribution.
Related
areas of experience:
·
For two years, was employed by Hayden
Education Company. Cataloged and wrote instructional materials for the assembly
of educational products for science curricular. Worked closely with the R&D
Department during final product development. Assisted Customer Service Manager
during major promotional campaigns via direct contact with end-users.
EDUCATION
Fairleigh Dickinson University, Madison, NJ
Bachelor of Science in Business with Minor in Advertising, 1985
Bachelor of Science in Business with Minor in Advertising, 1985
ASSOCIATIONS
American
Management Association
INTERESTS
Cycling,
fishing, woodwork


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