RECENT GRAD SCHOOL GRAD (Marketing)
Rajan Sharma
956/6, Ghandi Nagar,
Delhi – 110011
(+91-11) 456 789
956/6, Ghandi Nagar,
Delhi – 110011
(+91-11) 456 789
EDUCATION
Plymouth State University, Plymouth, NH
M.A. in Marketing, Dec. 1994
Courses include International Marketing, Marketing Research, Business Communications, and Statistics.
Member, National Honor Society.
Pratt University, Brooklyn, NY
B.A. in Accounting, 1992
M.A. in Marketing, Dec. 1994
Courses include International Marketing, Marketing Research, Business Communications, and Statistics.
Member, National Honor Society.
Pratt University, Brooklyn, NY
B.A. in Accounting, 1992
EMPLOYMENT
THE
PLYMOUTH PLAYER, Plymouth, NH
6/94 - Present New Hampshire’s largest daily newspaper (circ. 30,000)
Marketing Assistant (part-time)
6/94 - Present New Hampshire’s largest daily newspaper (circ. 30,000)
Marketing Assistant (part-time)
·
Design and manage market research to
determine the satisfaction of former subscribers with editorial content.
Supplement data with focus group research.
·
Develop strategic marketing plans.
Propose new marketing management strategies and systems; studied on-line news
distribution, and creation of new print publications.
·
Initiate telemarketing campaign to sell
ads for a special section. Targeted advertisers outside usual geographic
territory. Although 1/10 of salesforce, sold 1/3 of total ads (sold 6,0k of
total sales of 20k).
·
Selling display advertising space. Meet
with advertisers, negotiate prices and design ads.
PILGRIM
TRAVEL, Plymouth. NH
1/94 o 6/94 Discount travel company specializing in trans-Atlantic cruises
Marketing Intern
1/94 o 6/94 Discount travel company specializing in trans-Atlantic cruises
Marketing Intern
·
Managed nation wide client base.
Monitored sales, marketing, research, analysis, reports and presentations.
·
Developed and executed marketing plan.
Coordinated marketing communications, published monthly client newsletter,
created, marketed and conducted seminars, and managed direct mail campaigns.
·
Analyzed finances of client
organizations.. Performed analysis of multivariate revenue, insurance revenue,
and accounts receivable.
COMPUTERS
IBM; WordPerfect. Lotus 1-2-3. Macintosh. Microsoft Word.


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