MARKETING DIRECTOR
Rajan Sharma
956/6, Ghandi Nagar,
Delhi – 110011
(+91-11) 456 789
956/6, Ghandi Nagar,
Delhi – 110011
(+91-11) 456 789
PROFILE WITH SELECTED HIGHLIGHTS
·
MANAGEMENT accountabilities
include P&L responsibility for S500 million covering 100+ film products and
80+ cameras. Developed and implemented 5 operating plans covering 150 products.
Delivered and executed 5 national marketing plans.
·
SALES ACHIEVER: Created 4
new imaging categories and negotiated
S40 million in first year sales with a projected 20% increase in high tech
market sales in newly established distribution.
·
KEY CUSTOMER RELATIONS:
Fully profiled 30 multi-location customers and won them back to Cressidine, securing S20 million in sales. Handle
Fortune 500 firms.
·
GLOBAL MARKET PROSPECTIVE:
As Product Manager of the International
Division, traveled for 5 years between 5
South American countries and 10 European subsidiaries building product
launch plans and developing relationships and knowledge of foreign customs and
business protocols.
·
TEAMWORK STYLE MANAGER:
Provide leadership for national sales
force of 500+. Mentored and promoted numerous managers into key positions.
PROFESSIONAL EXPERIENCE
CRESSIDINE CORPORATION,
Corvallis, OR
1992-Present
DIRECTOR OF MARKETING OPERATIONS: TECHNICAL IMAGING
Spearhead implementation of corporate objectives within the Technical Imaging
Division. Conceive and energize all marketing strategies and provide feedback
on program performance and recommendations to corporate senior managers. Direct
and supervise a staff of 10 in responsibilities for generating S250 million in
sales with a S150 million margin for core products. Prepare and effectively
control a $7 million marketing expense and a $4 million advertising budget.
·
Created the first end user
direct mail strategy generating a 30% response rate and selling 400,000 units
within the first year.
·
Mounted trade show
exhibitions including designing booths, collateral materials and
advertisements.
·
Secured $200,000 in
pre-booked sales within a month of trade show presentations for 4 new products.
1987-1992
GROUP MARKETING MANAGER: TECHNICAL IMAGING
Responsible for developing
relationships with major imaging companies and securing long term contracts for
core products within a vertical market framework. Directed and monitored new
product launch programs: developed pricing and selling strategies. Fostered and
maintained key account relations.
EDUCATION
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION,
1987
University of Oregon. Eugene, OR
University of Oregon. Eugene, OR


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